Sprinkles and Smiles at Flour Shop with Amirah Kassem


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Please be assured that the health and safety of our guests is paramount to us. Given the latest conditions, only those fully vaccinated against COVID-19 will be permitted to attend. Guests 12 and older will be required to show proof of vaccination - digital and print versions, including photocopies, are acceptable forms of proof, along with corresponding government ID. Additionally, all guests will be required to take a rapid COVID test on-site at the event, provided by the event organizers at no additional charge. Following the on-site test, guests will need to show a negative test result in order to gain entry to the event. All guests must remain masked unless actively eating or drinking, including children. We greatly appreciate your cooperation. 

Ever wonder the secret to creating the legendary Flour Shop “exploding” rainbow cake? Confectionaire Amirah Kassem will host Cardmembers for an exclusive evening at her flagship Flour Shop location in Los Angeles. Cardmembers will learn first-hand from Flour Shop Founder, Amirah, on how to create her legendary “explosion cake” with a chance to follow along to create and decorate their own cakes! As a pair, Cardmembers will collaborate on one rainbow exploding cake, starting from scratch to mix the colorful layers, add in the candy center and finally decorating the final product to take home with them. As a pair, Cardmembers will collaborate on one rainbow exploding cake, starting from cutting, layering, filling the sprinkles center, frosting and finally decorating the final product to take home with them.

During the experience, guests will not only be treated to an interactive cake-making session, they will have the chance to ask Chef Amirah questions on how she developed this legendary recipe, secrets for her success on how to standout in a crowded culinary industry and entrepreneurships tips for starting your own business – all while enjoying a slice of the colorful cake that Amirah prepared.

While baking along with Chef Amirah, Cardmembers will be served light bites, snacks and bubbles with a California twist to make for a memorable evening. As a memento of this experience, each guest will receive a signed copy of Amirah’s book, “The Power of Sprinkles” along with additional goodies to help guests create future sweet treats of their own.

Please note, tickets for this event will be sold in pairs - with each group of two having one reserved “station” to create one cake together as Chef Amirah coaches the group through the demonstration. As a pair, guests will collaborate on the creation of one explosion cake to take home with them following the experience. 

The founder of FLOUR SHOUP grew up baking in Mexico with her mother, where she discovered an appreciation for fine ingredients and multi-sensory experiences. A self-taught baker and entrepreneur, her whimsical food-based installations have been featured everywhere from the Whitney Museum to the pages of VOGUE. You can find Amirah's signature Rainbow Explosion cakes, along with other whimsical FLOUR SHOP creations, at the New York City and Los Angeles locations.

Amirah has also moved beyond the cake with bakeware, perishables and dinnerware collection with Williams-Sonoma, a complete home collection with Pottery Barn Kids & Teen, and footwear and apparel with Vans. Additionally, she is a judge on Disney+’s food competition series, Foodtastic.

FLOUR SHOP stores are the creative playground for cake mastermind and Flourist, Amirah Kassem. She takes everything that she loves – cake, rainbows, glitter, unicorns and imagination – and creates spaces that contain an Instagram moment around every corner. #nofilterneeded. In the retail shops you can find wall-to-wall rainbows and (kirakira friendly) glitter counters that contain all of her most popular treats. Come to the shop to pick up some gasp-worthy cakeballs (it’s impossible to only eat one), Amirah’s staple six-layer explosion cake, unicorn cakes and new creations to be announced soon!

Experience Includes

  • Cake-making / decorating demonstration with Amirah Kassem
  • Q&A with Chef Amirah Kassem
  • Light bites, snacks and bubbles
  • Custom gift bag
  • Completed explosion cake for each pair of two guests to take home

Tentative Event Schedule


Please note: All times are Pacific time. Schedule subject to change. The event begins promptly at 5:00pm PT.

Event Location

Flour Shop
9495 S Santa Monica Blvd
Beverly Hills, CA 90210